Pilot store sets the standard for the SportScheck rebrand.

In 2022 I designed as a freelancer the relaunch of the SportScheck department store. As a pilot project, three floors were completely redesigned: clear zoning, flexible display systems, striking brand moments and a fresh material and colour palette. Despite a complex existing structure, a coherent customer experience emerged — the starting point and benchmark for the rebranding of further locations.

Client: SportScheck • Role: Design & Concept
Status: Built
Interior • 3D Design • Stuttgart • 2022
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