New CI — launched live in an Unreal Studio.

In 2021 I developed as a freelancer for Mutabor a virtual setting for the launch of CARIAD's new corporate identity. In an Unreal Studio we orchestrated an AR show with interactive elements — technically demanding, visually precise. In a hybrid format the new design went live simultaneously with around 4,000 employees; interactions made the audience part of the production.

Agency: Mutabor • Client: Cariad • Role: Design
Status: Built
Scenography • 3D Design • Hamburg • 2021
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