Modular retail guideline for Porsche — precise, globally transferable.
As a freelancer for Mutabor I worked on the relaunch of the retail guideline for Porsche. Starting point was a precise, modular wall system; we then translated the principles into furniture, zoning, materiality and customer journey. Pilot spaces in Palm Springs and Dortmund proved the scalability — clear details, robust standards, worldwide transferability.
Agency: Mutabor • Client: Porsche • Role: Design
Status: Built
Scenography • 3D Design • Furniture Design • Hamburg • 201717
